Buy the system, not the output.
A complete legal content operation installed inside your agency — research framework, prompt library, structural standard, live training and support while your team gets fluent. $10,000, once.
Enough law firm clients that outsourcing stopped making sense.
There is a point where paying per piece costs more than building the capability, and where the turnaround of an external partner becomes the constraint on your own delivery. If you are past it, renting is the wrong shape.
This is the alternative: everything we use, handed over and taught to your team, so the capability lives in your agency and the margin stays there too.
Five things, and the training to use them.
The research framework
How topics get chosen: which data sources, in what order, how conversational query patterns are read against traditional search demand, how competitor coverage is scored for depth rather than presence, and how the result becomes a prioritised backlog. This is the part that decides whether content works.
The prompt library
The actual prompts, with the reasoning behind each one — what each is for, where each fails, and what a human has to check before anything goes out. Prompts without that context produce exactly the AI slop this is meant to replace.
The structural standard
Page architecture per content type, heading patterns, schema templates, internal linking rules and the silo model.
Live team training
Working sessions with the people who will run it, on your own client work rather than a hypothetical example.
Ongoing support
Questions answered and output reviewed while the team gets fluent. The handover is the beginning, not the end.
Why sell the thing we compete on?
Because a framework is not a decade of judgement about how to apply it, and agencies that want to build this internally are going to build it either way. The realistic choice is not whether they build one, it is whether it is any good.
There is also a simpler reason. We would rather work with a small number of clients properly than a large number badly, and selling the system to agencies who want to own it keeps the writing side small enough to stay good.
Before you commit $10,000
What exactly is being delivered?
The operating system, not the output: the research framework for choosing topics, the prompt library, the structural standard for legal pages, live training for your team, and support while they get fluent in it. Your team produces the content afterwards.
Who is this for?
Agencies with enough law firm clients that outsourcing every piece stops making financial sense, and who would rather own the capability than rent it.
What does it cost?
$10,000, one time, including the training sessions and the follow-up support period.
Why would you sell the system you compete on?
Because a framework is not a decade of judgement about how to apply it. Agencies who want to build the capability internally will build it either way; better that they build a good one.
Want to see the framework before you buy it?
We will run the research phase on one of your law firm clients, free, and walk your team through exactly how the output was produced. That is the framework, demonstrated rather than described.