Great content on a slow site is a rounding error.
We build law firm websites that load fast, ship complete structured data, and give a frightened person on a phone exactly one obvious thing to do next.
Clients kept publishing
good content into bad sites.
We would deliver a researched, structured, genuinely useful practice area page. It would go live on a site taking six seconds to load on mobile, with no schema, a phone number three taps deep, and a page builder shipping half a megabyte of unused code.
Then everyone would wonder why the content was not working.
The content was fine. The car it was in would not start.
score, mobile
Three things, done properly.
Fast enough to rank
Hand-built theme, no page builder. One stylesheet, self-hosted fonts, no jQuery, images in modern formats with dimensions set. Core Web Vitals are a ranking input and most law firm sites fail them on mobile.
Structured enough to get cited
Schema on every page — Attorney, Service, FAQPage, Article, Breadcrumbs. Clean heading order. A sitemap that resolves. An llms.txt that points at pages that exist.
Built for someone in a crisis
Tap-to-call in the header on mobile. One obvious next step per page. Forms that ask for what you need and nothing more. No carousel, no popup, no chat widget shouting at a person who just got hurt.
WordPress, without the bloat.
You keep the admin you know. What changes is what gets sent to the browser.
Moving off a builder without losing rankings.
This is where redesigns go wrong. Page builders keep your content in their own database format, so switching away is not a theme change — it is a migration. Do it carelessly and pages come back empty, URLs change silently, and rankings that took years disappear in a weekend.
We archive every page's content before anything is touched, rebuild on staging, keep every URL that does not have a reason to move, and 301 the ones that do. The old site stays live until the new one has been checked page by page.
Published, like everything else here.
Ranges rather than a single number, because scope genuinely varies. You should know where you are likely to land before you get on a call, not after.
Solo and small firms
Multi practice area firms
The care plan.
Managed hosting, security, WordPress and plugin updates, backups, uptime monitoring, and a standing allowance for the edits every firm needs — new attorney bios, a changed phone number, a practice area you have started taking.
Firms with heavier ongoing needs are scoped at the start, so the number you agree to is the number you pay.
Bundles with any content package — and a site built alongside the content that runs on it is the version of this that actually works. Content pricing is here.
What firms ask before rebuilding
How much does a law firm website cost?
Ours run $4,500 to $6,500 for a solo or small firm and $8,000 to $14,000 for a multi practice area build, plus $500 a month for hosting, updates and ongoing edits. That sits in the normal range for a custom legal website in 2026 — specialist agencies typically quote $5,000 to $15,000 — and the range is published so you can compare before you call.
What does the $500 a month cover?
Managed hosting, security, WordPress and plugin updates, backups, uptime monitoring and a standing allowance for edits — new bios, a changed number, a practice area you have started taking. Firms with heavier ongoing needs are scoped at the start rather than surprised by an invoice later.
Why does site speed matter for a law firm?
Core Web Vitals are a ranking input, and most law firm sites fail them on mobile — which is where someone looks for a lawyer from the side of a road or a hospital waiting room. A slow page loses the client before the content gets a chance to work.
What is wrong with a page builder?
Nothing, until performance matters. Builders ship large amounts of CSS and JavaScript that the page does not use, and they store your content inside their own format rather than in WordPress. That makes the site slower and harder to leave.
Do I keep WordPress?
Yes. You keep the admin, the editor and your publishing workflow. What changes is what gets sent to the browser: a hand-built theme rather than a builder, self-hosted fonts, one stylesheet, and no jQuery.
Will my URLs change?
Not unless there is a reason. Anything that has to move gets a 301 redirect so no ranking or backlink is lost. Silent slug changes are how firms wipe out rankings during a redesign.
Can you build the site if someone else writes the content?
Yes, though the two work better together. The structure that earns AI citations is decided partly in the markup and partly in the writing, and splitting them across two vendors usually means neither takes responsibility for the result.
Want to know what your site is actually scoring?
We will run the same health check you see above on your current site and send you the numbers, along with what is causing them. No charge.